Launching Vectus Sport
Our Experience at the 2018 Sea Otter Classic
4 Days. All out.
Over the last 25+ years, the Sea Otter Classic has grown to be the premier cycling event in the U.S., attracting over 70,000 cycling enthusiasts and some of the largest companies in the industry. If you are into cycling tech and free stickers, this is the place to be. Racers, Grand-Fondoites, spectators and a large contingent of ‘little rippers’ create a truly unique 4-day event.
We were drawn to Sea Otter by the diversity of riders and cyclists that the event consistently attracts. We had observed this diversity for years, attending Sea Otter as spectators and racers since 2006. So when we were ready to launch Vectus Sport, the 2018 Sea Otter Classic seemed to be a natural fit. The week saw the launch of our web site, vectussport.com and revealed our first product to the public – the Levitate Bike Rack.
We knew we had taken the necessary steps to offer a bike rack that would address the key pain points every day users face when dealing with their bike rack. In stripping down the product design to the most essential parts, we are able to present one of the most versatile and lightest 2 bike hitch racks available today. At just 13 pounds, the LEVITATE hitch bike rack was built to make mounting and dismounting your rack the easiest task possible, without compromising on performance, bike security or protection.
But as is true with any idea, the user validates the concept. We were blown away by the response we heard from people who stopped by our booth and picked up our rack. We would watch people tense up, getting ready to lift a traditionally heavy object, and then watch their surprised faces when they could lift our LEVITATE rack with just one hand.
Where we’re headed
We are looking forward to building on the momentum we’ve gained from our launch at this year’s Sea Otter classic. We appreciated all of the feedback and insight we were able to gain from an extremely knowledgeable crowd. From hearing about their bike transport needs, to hearing about their favorite riding trails, we loved diving into this community and being a part of this industry.
If you’d like to learn more about our hitch rack and see if it would be a good fit for your car, visit our website here.
If you visited our booth or want to get your hands on a 13-pound hitch rack, be sure to like, share and subscribe to our blog!